Women’s health has emerged as one of the top ten health and nutrition trends of 2023. It encompasses physical conditions and mental wellbeing, all of which change
throughout a woman’s lifetime in tandem with age-related shifts in physiology.
 
Strong demand for women’s health products translates into new product launch activity, as seen by a 46% growth in supplements targeting this market. Understanding how these supplements work is critical to building consumer confidence in safety and efficacy. This is particularly important given that 79% of consumers do their own research on the benefits offered by a product or ingredient.
 
In this white paper, we consider symptoms of hormonal imbalances that concern women
– fertility, menopause, and sexual health – and explore four scientifically supported
ingredients that support them.